Bold & INTERACTIVE MARKETING PROFESSIONALS
WITH DECADES OF EXPERIENCE.
Whether it is direct mail, email, print advertising, or any other consumer outreach campaign, Xeputu’s staff can handle incoming calls and emails and provide the follow-up and fulfillment of the offer that your customer received. This is a critical function in the overall success.
SEARCH ENGINE MARKETING
One of our two partners, Tim Thomas has built search marketing departments for other interactive firms. He personally oversees our search team and even pitches in when necessary.
SOCIAL MEDIA MARKETING
Social Media can be a great customer acquisition and retention tool if entered into properly. We strongly believe that it cannot be effective if it is not genuine interaction between a company and their customers. So if you are looking for someone to pretend to be you online… don’t call us.
We have designed and built websites for everyone from a person who needed a site to display their vacation rental property to Fortune 500 companies. We build the right site for the right client at an appropriate price.
There is no questioning that direct mail works. Whether or not it will work for you on the other hand, is certainly questionable. One thing is certain… It’s expensive. Before we recommend that you even start a direct mail campaign we work with you to answer some questions.
Most interactive firms define integrated marketing as the art of all marketing materials, media, and sales efforts working in harmony, presenting consistent messaging, and leading the customer down a predetermined path resulting in a sale. At Xeputu, that’s the easy part.
About Steve Tassler
Steve is a respected authority on Interactive Marketing – specifically in applying new media and emerging technology to measurably increase brand awareness, engage buyers, and drive sales for real estate and hospitality clients. His team at Xeputu has provided Direct Marketing strategy, execution and tracking to more than 20 high-end fractional, Residential and Private Residence Club projects since 1998 – including Lighthouse Bay Resort, Capella Pedregal, Calistoga Ranch, The Phillips Club, Palazzo Tornabuoni, Emirates Vacation Club, and Mesa del Sol.
Steve’s early career included management positions at Deer Valley Resort and the prestigious Stein Eriksen Lodge, where his team earned the AAA Five Diamond Award – a first for the state of Utah. Later at SKI-WEST, he was part of the team that increased the size of the company to almost fifty employees by 100% over a twelve month period. He subsequently became a senior director at digital marketing agency GCommerce, where he launched a real estate marketing division and developed innovative new campaign tracking methodologies.
Steve then served two years as Vice President of Interactive Marketing for leading direct marketing firm, Aerios Direct where he developed cross-channel marketing strategies for several national accounts. At Xeputu, Steve oversees multi-disciplinary marketing campaigns – whose tactics commonly include Search Engine Optimization, Paid Search, Repeat-Traffic Systems, Online Media Buying, Social Media, and Email Marketing. He frequently speaks on campaign analytics and the integration of online and offline marketing techniques.
About Timothy Thomas
Tim’s marketing career began dedicated to Search Engine Optimization. He ultimately built and led one of the first internal Search Marketing Divisions at a medium size agency where he developed a cutting edge search strategy grounded in traditional marketing principles without outsourcing any of the work. Tim created a team of innovative thinkers who provided clients with the highest level of service and innovation while eliminating the additional cost of traditional agency markup. The result has been an unparalleled approach to revenue generation through Search Marketing.
With the Search division firmly in place, Tim spearheaded a new division of the same company focused on expanding the reach of clients to drive new revenue for hotels across Italy. In addition, he was responsible for managing the in-country team and partnerships. In 2010 the entrepreneurial spirit struck and Tim opened Xeputu, an internet solutions company focusing on website design, development and marketing. Tim holds a BA degree in Information Sciences and Technology from Pennsylvania State University. When he is in Salt Lake City, Tim enjoys bicycling, dining out, and is the office authority on all that is The Dave Matthews Band.